In the last issue we mention about using Facebook Groups for your business. In this issue we are going to talk about the right way to interact with your Facebook friends & fans.
Although people are more or less aware of what right Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.
When it comes to Facebook marketing, there are a number of things you have to remember when addressing people.Each application that you used should be carefully assessed. Whether you use your Facebook account for personal or professional reasons, one should always remember that the internet has an impact on the society. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. Also , there are some that rant about their bosses, spouses or in-laws online.
Here are a few things to remember when dealing with people online through Facebook, more so if you’re using it professionally.
Know What’s Private And Keep It That Way
This may sound obvious already but it’s no longer unusual that quite a few people on Facebook forget this. The relationship and sense of voyeurism Facebook gives is a tempting entity but you should remember these things have a habit to jeopardize you and your business. Do you really want your clients see you puking on your Friday night gimmicks? Or is that catty statement that was intended to be an inside joke between friends worth the misinterpretation by others? Remember, the Internet is forever. Personal or professional contacts may stumble on these in the future. If you openly let others know about private things in your life, imagine the embarrassment and even discredit that you could earn.
When Using Facebook for Business, Stop Publishing those Game Updates
Those game updates will make you look incompetent towards potential customers. Remember that you do have the option not to post these updates. Posting the game updates may not be a big deal for you and your ‘Farmville’ neighbors. But for your potential customers, these may label you as unprofessional or even irresponsible. That’s a big no-no when you’re trying to build up strong expertise online.
Avoid Posting Updates As If You’re Texting Them
?Hd a frikng gud tym at d prty lst nyt? just doesn’t sound well online. Some people may forget that all the characters are at your fingertips and besides, you have a relatively longer character limit, so make use of them properly. Text posting may turn off your potential clients and customers as it sounds a bit too amateurish. The same goes for drunk posting, posting gibberish or something too vague. In fact, stop posting just for the sake of posting. Although everyone is entitled to their own bit of cyberspace, these things have a tendency to get one other people’s nerves in the long run. Annoyance is not the sentiment you want to conjure up in people.
- Choose Contacts Wisely
Make sure you remember that all news and information posted will appear on their wall. Their other Facebook friends can even see these posts in many occasions. So stop being trigger happy and reserve your friend requests to those who you think are really deserving of it. Direct contacts are suitable. Keep in mind that you only have 5000 limit for contacts so choose wisely. If you’re keeping a Facebook page for business reasons, then do not accept friend requests right away. It would be best if you assess them first. It is unethical to befriend everyone and then de-friend them later on.
Make sure you look for your next issue soon. We’ll talk about how you can provide something of value to your potential clients and customers.