In our last issue, we talked about how it is possible to use Facebook to bring in new buyers to your company. Today, we will discuss more about creating a Facebook Fan Page for your company.
Any successful business executes a good amount of social interaction and social media management. Without having good connection with your audience and without having reliable online presence, business is dead.
A lot of business entrepreneurs have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. It works amazingly that it can pretty much make or break any starting business.
As stated before, setting up a Fan Page is beneficial for new and established businesses alike. This will help their prospective customers easily relate to them. People look for official websites to evaluate a company’s credibility. However, a Facebook Fan Page, as long as it’s professionally managed, will do in case you have no website.
Another thing about credibility. a Facebook fan page is far more efficient that a personal account if you want to establish a sense of official presence to the details you place in your page. A simple profile page is best left to individuals. Decide on your business name as soon as possible and look for names similar to your own in the same industry as your company.
For instance, if you’ve decided on the name ‘TASTY Ice Cream’ and you find a page with almost the same name in the same industry, look for ways to set your name different. You can make use of descriptions like ‘TASTY Boston Homemade Ice Cream’ With this, you are hitting two birds using one stone. You have just provided your business location. This will help your potential customers find out your geographical background. Not only that, you have also made your name sound different and more interesting than the other.
You can do this after you have created a user name. A user name can only be established once your Fan page has 25 fans.
Another way to make your business more credible is to provide answers to each necessary question in your profile. An in-depth profile that tells about your background, short history and shop locations is certainly helpful. You’ll also want to add a touch of creativity to your content. In many cases, people will regard your profile as the basis whether they would add you or not. You should always keep in mind that a successful Facebook Fan Page means having a continuous flow of followers online.
When using Facebook for Business, part of developing a good brand is by customizing it by adding store photos, product photos, notes and the like. Remember to be careful with what you are posting though. If you don’t want your photos stolen, place a watermark as a precaution. Always keep in mind that you are establishing brand awareness here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Lastly, don’t forget to add your contact numbers, addresses and emails where they can reach you when you’re offline.
Besides Facebook, you can also use other social networking sites like YouTube and Twitter to get a more solid online presence.
Be sure that you look for your next issue soon. We will discuss about getting people to like your business page on Facebook.