Ecommerce website development provides highly gainful and lucrative options for the business owners to sell their product and services online. It is a cost effective way to sell the products, without having to bear and infrastructure cost.
The success of the ecommerce portal depends a lot on how the ecommerce web design is? In this article, we shall discuss the various features of an enticing ecommerce web design. Read on to know more.
Proper planning - it is very much important to think out the entire concept before opting for ecommerce website development. The online world gives you a lot of liberties, in terms of reaching out to the prospected clients etc. However, the vastness of such an opportunity is its biggest challenge as well. If your online store or ecommerce portal appears generic in its purpose and appeal, it will simply fail to attract audience towards itself. You need to target a specific niche of users with the help of ecommerce website. Thus plan out the purpose of your online store and what you wish to achieve from it. Understand what you are selling, and what sort of users would be interested in buying it. This will have an impact on the entire ecommerce web development process.
Remember the three click rule - while browsing through your ecommerce website, the user will not spend anything more than 3 clicks on your website. With in the first three clicks, your online store should lead the customers to the ultimate check out option. Proper planning plays a key role in it, as an unplanned store will be diverse and scattered and will only result in shopping cart abandonment by the users.
Creatively design the navigation bar - the navigation bar of your ecommerce website plays a key role in its performance. If the navigation bar is build aptly and adequately, one can provide the online users with a really comfortable and pleasing online experience. The drop down menus are really popular these days and allow the users to have a complete view of the menu, without even having to click at the same.
Distinguish by the product categories - if you are aiming to sell a wide range of products from your online stores, it is better to divide them as per the category. Allow the users to search the products of your online store, via various categories and other specifications. For instance, if you are selling apparels, you can offer various categories (formal – semi formal – casual) and other specifications like black or white etc.
Allow multiple payment options - When it comes to paying online, you may be tempted to stick just with PayPal etc., but if you aspire for success with your online store, you need to offer the users with multiple payment options. The Cash On Delivery option is very famous with the users and allows them to trust the online stores, before clicking the Buy now button. You can also include credit card, debit card etc. to invite more users towards your online store.